FacesMedia has produced over 5,000 web marketing videos
for law firms across the United States since 2007. FacesMedia
only works with law firms and legal website marketing
companies who appreciate that the popularity of video over
text is not a fad but a paradigm. The most popular text-based
media companies in the world put an image or video atop
every online wall-of-text article. People don’t read anymore
(no, not you)—they skim words. People look at images—and
they watch videos. Most law firm websites are comprised of
wall-of-text pages and me-too stock photography. The leading
marketing and website agencies that service law firms don’t do
video themselves. That’s because video production is not a
geographically scalable, easily repeatable process—to do with
expertise. Click here for more detail about FacesMedia's
unscripted, director-guided method of video production.
Photography is hard too. FacesMedia provides dozens of
images taken from the shoot—video stills, shots of the
attorney in action—that can replace stock photos. Why so much
text herein, why so many written words? Irony. It's like gravity,
but worse. Text isn't gone, it's just over there somewhere.